Activity# 2: Timeline: History of Media

     We all know that the media is most important for us, it help us to get the information and details we want to. Nowadays, our media has a big different compare to the past long years. 

       Traditional Media can be explained as TV, radio, direct mail, billboards, etc. It is an “push” strategy, meaning the message is being output by the business. It is a one-way, direct message that can be costly, yet instantly impactful. Traditional media is gauged by short-term results. New Media can be explained as social media (Facebook, Twitter, YouTube), search engine marketing (SEM), search engine optimization (SEO), blogs, etc. It is a “pull” strategy, meaning it is conversational between consumer and business. It is interactive and inexpensive to campaign, and it can yield measurable progress. New media is gauged by long-term results. 

          Media plays a crucial role in shaping a healthy democracy. It is the backbone of a democracy. Media makes us aware of various social, political and economical activities happening around the world. It is like a mirror, which shows us or strives to show us the bare truth and harsh realities of life. The media has undoubtedly evolved and become more active over the years. It is the media only who reminds politicians about their unfulfilled promises at the time of elections. T.V news channels’ excessive coverage during elections helps people, especially illiterates, in electing the right person to the power. This reminder compels politicians to be upto their promises in order to remain in power.   

    

References:
 *Traditional and new media -http://www.sleightadvertising.com/traditional-media-vs-new-media/

Activity# 1: Media, Information, Technology literacy

     Literacy is the skills that we have , we can use our skills to our future employment .Through media , we can easily communicate to others .But we have a limitation to avoid hurt other people . We use the media by communication and the information we've got , we didn't know if it is correct or wrong. The media define as the sources of credible and current information.

      The literacy has three different types : Media literacy, Information literacy and Technology literacy . Each literacy have main function that use and learn easily .The Media literacy is the ability to access , analyze ,evaluate and create media . Media literate youth and adults are better able to understand to complex message we received from television , radio , internet , books,magazines and all other forms of media .The Information literacy is utilizing information or the specific understanding of the knowledge .It is the ability to locate,evaluate and use effectively the needed information.The Technology literacy is producing and creating information to give us more knowledge and help us to understand the things we do not know.The technology literacy the ability of an individual, work independently and with others, to responsibly, appropriately, and effectively the use of technology tools to access, evaluate, manage and communicate information.

      The media is making information and it has big roles in just like to glean information, to entertain and communicate to others. The media, information and technology literacy hasa different use to elaborate to us that the three literacy help us to improve our skills to know more new idea .Using the different types of literacy, each of us catch the attention because of media .All of us know how to use the technology and it help us to progress our economics .