Act#10

          Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. 

Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, media affects are changes in knowledge, attitude, or behavior that result from exposure to the mass media,". This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior. 

edia. According to the book Media Now, there 2 main approaches : the deductive approach and the inductive approach. The deductive approach is when a social scientist first comes up with theories or predictions through systematic observations of the media, and then uses the results of their research to support the theory or prove it false.